From beauty to food and household items, the dm team at HOFSTATT can provide customers with expert advice at any time in response to questions about the extensive product range. There are dm own-brand products in nearly every product category. For example, customers at Sendlinger Strasse 12a can find beauty products from alverde Naturkosmetik and trend IT UP as well as personal hygiene products from Balea and food from dmBio. These dm own-brand products do not only meet high quality standards, but are also about 30 per cent cheaper than other branded items on the shelf, and they always represent the latest state of research.
The dm shop on the basement floor of HOFSTATT offers customers a comprehensive range of 12,500 products in total, spread over an area covering 530 square metres. A 19-metre-long cosmetics counter with illuminated mirrors that invite shoppers to experiment and discover new looks is guaranteed to turn heads. In addition to mascara, eyeliner and powders, a wide range of beauty aids is available. Keen photographers can enjoy a rapid service at the modern photo counter, where it is possible to instantly print and take away snapshots. There is also an extensive organic food range: in addition to 300 products in the store’s own dmBio range, there are vegan products from Veganz, cereal and nut drinks from Provamel, smoothie powder from Lebepur and delicious quick-cook dishes from premium organic brand Davert. ‘For many people, their personal well-being is an important issue,’ says dm store manager Clara Weblus. ‘Our staff are always happy to help with any questions concerning healthy eating and the products on offer.’